5 Ideas On How To Market Your Branded Clothing

You may probably be looking at marking a special event or starting a casual clothing entity to co-exist with your business as you expand it. A more subtle way is branding clothing with the business's logo or naming them after the event to facilitate customer interaction. Your brand's reputation will play a crucial role in reaching a bigger audience. However, engaging people to make purchases require you to have a run-in of marketing ideas that will command attention and command sales or contribute to giveaways for the business.

Why do people brand clothing?

People brand clothing to identify their businesses and associate them with their companies. A company may want to tell concise stories about their products, mark a specific event or simply, creating an additional entity within their brand. It creates an additional revenue stream besides expanding the customers reach. Key reasons and intentions are to:

• Distinguish themselves from competitors.

Brands are created to draw a clear line between competitors. A brand for swimsuits is created with different visuals from that making sportswear like biking or athletics. These differences help a consumer choose what fits their occasion.

• Create a memorable impression on consumers.

Catchy and witty slogans create long-lasting impressions on people. An event dubbed with creative and funny headlines grabs more attention and attracts traffic on branded clothing. Customer interaction is key in marketing and inventing creative methods that grab their attention will persuade them to make purchases and shop more.

5 Ideas on How to Market

1. Get a website

The advent of internet technology has resulted in online shopping. People prefer shopping through the internet rather than availing themselves of shops. A company like Gap recorded a net sale of $13,800 million in 2020 yet closed stores and laid off staff. Key to their success is their sales through their website. Their website creates a platform where consumers easily examine and purchase their clothes online conveniently. Also, thanks to the Covid-19 pandemic, online shopping has been widely adopted and is now becoming a norm. Therefore, build a website that is easy to navigate through so that consumers can easily purchase your branded clothing. Invest in a quality website as it creates credibility with your consumers.

2. Online advertising through media campaigns and social platforms.

Social media platforms are a great avenue to interact with consumers. A large majority of the youth - the biggest consumers of clothing - are on social media. Creating a page for them to follow gives you a great shot at marketing your clothing and promoting sales. Key platforms include Pinterest, Facebook, Instagram, and Twitter, which give you an avenue to tell your brand's story and persuade them to make purchases. Most social media platforms have a navigation panel where prospective customers can directly interact with your business and make easy purchases. 

Select a good media campaign to help you generate new leads to your clothing. Such media campaigns include:

• Email campaigns. You can use an in-house list or rent a subscriber list from an email service provider to send short, compelling emails. They will convince buyers to make purchases through your website.

• Organic traffic. Get a search engine optimization (SEO) expert to optimize your site and pull organic traffic. It is the surest way to get customers who are ready to make purchases through your website.

• Viral campaigns. Create entertaining videos or memes and post them on Facebook, Instagram, and Twitter. You can also create paid ads on YouTube to draw attention to your clothing and engage them in events.

3. Get partners and influencers.

Find a partner to work with so that both of you benefit mutually. A reputable partner who operates in a different line from yours is a great way to get customers from a completely new business area. A good example is a partnership between Adidas and Kanye's West's Yeezy footwear company. Both companies benefited mutually as Kanye's footwear harvested a massive following from Adidas fans, and similarly, Adidas grew its influence from Kanye's celebrity status. This influence led to a rise in net income for Adidas sales by 19.5% to $1.9 million in 2019.

Also, there are a ton of influencers you can use on social media platforms. Most social media campaigns ideally revolve around them. Pay them to pose in pictures while wearing your clothing. It will engage more buyers and increase your sales.

4. Integrate the latest technology

The world is currently experiencing a rapid revolution in technology. It has led to the advent of artificial intelligence technology that enables the integration of 24/7 customer representatives and support systems in most websites. AI plays a crucial role in perceiving the shoppers' buying behaviour for enhancing personalized experiences. It is changing the face of many industries, and the business sector is one of them. An example is Chatfuel and Chatbots, which guide customers through a site until they reach the checkout. They answer customers' questions and address problems they might encounter as they make purchases through the site. Therefore, getting a technician to integrate this technology into your site will assist customers in navigating through with ease and enable them to make purchases on your clothing.

5. Create contests or giveaways

A great way to market your clothing is by creating contests and giveaways for your customers through your website or social media platforms. Have people bet on sporting activities, win free branded t-shirts, or capitalize on holidays by giving away free branded clothing to customers. It is an effective way to acquire new customers and engage the existing ones. Contests and giveaways foster brand awareness, grow your audience, and increase your sales by a significant margin.

How well do these strategies work?

For businesses wanting to sell branded clothing to mark an event or run them separately as independent entities, engaging customers is never a walk in the park. However, marketing creates awareness and pulls sufficient traffic. Many clothing businesses started as miniature companies, unknown to people, but have constantly grown their consumer base to the numbers today. They have capitalized on the sporting and entertainment industries to create awareness through digital marketing platforms. Therefore, to create awareness, grow your audience, and get bigger sales; applying these methods will best market your clothing brand and reach a wider audience.