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What Are The Best Promotional Products For A Giveaway?

The quality of the promotional products you offer to your customers during a giveaway is crucial to the growth of your business. The right promotional items will draw attention to your brand, attract more clients, and inspire them to recommend your products to friends or family. Ultimately, your company will experience more sales and a higher growth rate. A personalised printed pen is something that's easy, cheap and an item everyone would use! 

Benefits of Promotional Giveaways

Giving away promotional items is about more than making your target audience happy. These gifts do the following for your brand:

  1. Boost Sales – High-quality items encourage customers to interact with your products and encourage other people to do the same.
  2. Set Your Brand Apart – If your giveaways are unique and creative, customers will be more drawn to your business, improving your brand's recognition.
  3. Create Affordable Marketing – Promotional items are produced in bulk and at relatively low prices, but their impact as a marketing strategy is immeasurable.
  4. Popularize Your Brand – The more your target audience interacts with your logo and brand colours, the easier it is for them to associate it with your company.
  5. Promote Exposure – Promotional items last longer and leave a more permanent impression on your target audience than TV or print advertisements.
  6. Introduce You to Customers – If your giveaways contain your company's name and contact information, they can introduce your business to anyone who uses them 
  7. Cultivate Customer Loyalty – High-quality branded giveaways will keep your customers coming back for more.

Are you planning a giveaway and don't know what to gift your customers? Here is a list of the best promotional items that will have a lasting impact on your clients.

1. Bags

Promotional branded bags are the go-to giveaway products of the 21st century. They allow your customers to carry any other products you might be offering, easing the pain of lugging items in their hands all day. 

If the bags are reusable, they can also be used when commuting, shopping, or traveling.

When choosing your promotional bags, make sure they are made from recyclable material like cotton and sold by eco-conscious brands. While such bags will serve the same purpose as non-eco-friendly bags, the former will improve your brand's awareness and ethical standing among customers.

2. Travel Products

The ideal promotional product is one your target audience can use regularly. For example, many people are traveling more to compensate for time lost during the Covid-19 lockdowns, and travel promotional products will meet the need for travel swag. 

If your customer base consists of travelers, especially business people, consider giving away branded neck pillows, suitcases, headsets, earplugs, blankets, and

Make sure your travel products are high-quality, usable, and branded. Doing this will help your audience relate your company to high-quality goods.

3. Stationery

Countless companies give away pens and pencils during trade shows and corporate events; customers almost expect it. 

Rather than offer the run-of-the-mill stationery, include fun items like notebooks, sticky pads, dated diaries, and pencil holders in your tote bags. 

Also, give away chic office pens and mechanical pencils instead of the typical ballpoint pens and wooden pencils. These items will speak to your creativity and leave your clients with a good impression of your brand's uniqueness.

4. Desk Toys

Covid-19 has forced many people to work from home, away from their office desks. As a brand, you can tackle this issue by giving away branded promotional desk toys like Rubik's Cubes, pendulums, and miniature hourglasses. 

These items will liven your audience's home desks, allowing them to feel the thrill of being in an office while enjoying the comfort of their homes. In addition, if your clients receive visitors at home, these office desk toys will also expose your brand to new audiences.

5. Tech Merchandise

If your target audience consists of computer enthusiasts, tech merchandise like multi USB- ports, keyboard covers, trackpads, and branded power banks can make excellent giveaway items. The products should be branded, current, high quality, and durable so your customers can enjoy them for a long time. 

You should also tailor them to the niche your company covers, making them more practical and valuable to your target audience.

6. Apparel

Gifting away promotional clothing branded with your company's logo can significantly boost your brand's popularity with your target audience. 

When picking out apparel, make sure they are concurrent with the current fashion trends and are of good quality. You also want to ensure your branding is noticeable but not so much that your customers refuse to wear the clothing.

7. Water Bottles

With the recent destructive effects of climate change, most audiences expect companies and firms to be more environment-conscious in their products and processes. 

Your company can play its part in protecting the environment by giving away promotional reusable drinking bottles. The bottles should be recyclable and made from natural material to prevent contributing to pollution.

8. Branded Mugs

Mugs are used every day in the office and at home. Printing your company's logo on promotional giveaway mugs using various designs, colours, or styles will improve your target audience's attitude and perception of your products. 

Additionally, the durability of mugs will ensure your presence in their office and homes for a long time. 

9. Reusable Coffee Cups

Reusable coffee cups have recently become popular because they are more environment-friendly and economical. 

Consider providing these cups in different options like glass, metal, plastic, and playful shapes and colours (related to your brand). Because they are reusable, you can be sure they will be useful for longer, increasing your brand's awareness.

10. Sweets

Sweets are an integral part of any holiday or event, and your target audience will appreciate something to eat or drink during tedious trade shows and conventions. 

If you are unsure of your customer's preferences, conduct a survey or have an assortment of sugar-free, gluten-free, and vegan options. This will ensure that no one is left out. You should also label the sweets to avoid allergy incidents.

11. Audio Merchandise

Is your target audience music-oriented? If so, audio merchandise like speakers, branded earphones, or ear pods might be the best promotional giveaway item for your brand. 

Consider acquiring them from a respected manufacturer and brand them so your customers associate them with your company. You should also check the safety sound standards to avoid defective product suits in case of accidents.

12. Umbrellas

Rain can ruin your day, especially if you are unprepared for it. If your target audience lives in or regularly visits precipitation-prone areas, you can use branded umbrellas as a giveaway product. The umbrellas will solve the problem of getting rained on while displaying your brand name and colours to new markets.

Make sure your umbrellas are portable and come with a compact carry bag so your clients don't find it difficult to carry them around.

13. Hand Sanitizer

The portability and practicality of hand sanitizers make them one of the best promotional products for a giveaway. 

If your target audience is attending a trade show or traveling, these tiny bottles will help them keep clean without running to a faucet every time they shake someone's hand or touch a surface. Hand sanitizers are even more useful during the Covid-19 pandemic.

Again, the best promotional item is one your target audience will use regularly. For example, if your customers are stay-at-home parents, a day planner or diary is a better giveaway than an office desk toy. 

Consider your customers' needs, core values, and interests and match your promotional products with these aspects. You can even conduct a survey to collect opinions on the items your audience would prefer.