Why are Custom Pens so Useful?
Giving away promotional pens with your branding often deliver a considerable return on investment because of their day-to-day use and the relatively low cost of entry.
Promotional pens are a great source of advertisement, whether it’s on the go or at a trade show. Studies show that the longevity of this form of advertising is much more effective & memorable than short term marketing efforts. Statistics from the British promotional merchandise association show that 90% of promotional gift recipients, kept their items for over a year. Promotional products such as; custom pens prove a cost effective and influential advertising method compared to other marketing strategies. Promotional Pens have a high brand recall value, meaning that the featured brand is memorable & easily recognisable to their recipient, this is because of their functionality & frequent demand.
Using Promotional pens as promotional merchandise is the ideal way to promote your brand and spread awareness. Logo pens are useful and portable nature means they are likely to be used over and over resulting in continual and repeat brand exposure. Usually printed promotional pens will not just be visible and memorable to the user with whom it lives with, but also too many other potential clients.
Why choose Printed Pens with your company logo ?
Custom printed pens will be used on a daily basis and can add real convenience and efficiency to your customers and clients’ lives. Each time your recipient or recipients use their branded pens, they subconsciously think about your brand. This means there’s a big chance they will head straight to you next time they need the kind of products and services you are offering. Another great reason for investing in promotional items is that they are cost effective but can help you drive sales considerably. customised Pens can be used all year long and can help you create better relationships with customers and other businesses.
Printed Pens Boost Brand Engagement
One of the key aims for any marketing team is to increase engagement with brands. By supplying company pens with distinctive designs and your unique logo, you can bring your customers close to you and fend off the competition. In the past, many people sent out business cards when they wished to increase brand engagement, but these are often dispensed with the moment they are received. It’s much wiser to provide customers and potential customers with personalised products of real value that will make their lives easier. If you add your contact details to your branded writing instruments, customers don’t even need to go looking for ways to get in touch when they require something you are offering.
Heighten Visibility With Branded Pens
Branded pens won’t just be seen by the people that use them. Chances are that they will be visible to their colleagues and site visitors too, increasing the visibility of your brand. Handing out promotional merchandise is a highly effective way of boosting the reputation of your brand and delivers associations with kindness and friendliness, which are both things people look for when deciding which brands to do business with. Promotional products show your customers you care and truly value them.
If you do decide to buy promotional printed pens for a marketing campaign it’s worth spending a little extra. If your cheap pens stop working or fall apart quickly in your customers hands, the way your company is perceived to corporate clients can take a big hit. You don’t need to spend a fortune on buying promotional merchandise to hand out as promo items, but it really is worth investing a little more in order to make a lasting impression and protect the enviable reputation of your company.
It may well be time to explore the world of branded stationery. Even in today’s digital world, plenty of people still use personalised pens to make notes multiple times a day – it’s hard to imagine a scenario where this won’t be the case.
Promotional pens can be paired for additional impressions in leather conference folders. Paired with conference folders and delegate packs, left in hotel receptions and room, included in price list packs, left on meeting tables handed out for contract exchanges, attached to keyrings for writing on the go, left in cars for note taking, gifted to children within pencil case sets in schools and colleges, sold on charity tills for additional revenue and fundraising.
Attached to lanyards supplied to delegates at exhibition events providing a useful tool whilst attending stands.
Providing cheap free pens to local schools and clubs will enhance your brand visibility and exposure to communities.
Leaving promotional pens in your office reception of meeting rooms for guest to use and take away after their visit, reminding them of your services or products, along with contact details and website links.
Providing Promo Pens to college or university departments will provide invaluable contact details for ease of contacting departments for education support or enrollment services. Student groups or advisory services.
Promotional Pens offer many different options for unique personalisation.
With such a wide variety of options to consider the promotional pen is unrivalled in its offerings for customisation.
Promotional pens allow branding to the barrel & clips, in multiple positions, you have the option to include contact details, websites and your main logo all on one item.
A huge range of best selling promotional pens
You have a wealth of choice when it comes to colour, shape, functionality and printing options. Options are available whether you’re seeking something basic or a more distinctive form of stationery. Styles you may wish to invest in if you do have more to spend might include metal engraved pens, 3-in-1 pens, multi pens, bamboo pens, or printed stylus pen sets.
We offer cheap promotional pens for giveaways all the way to high quality personalised pens and gift sets.
It may seem a bit of a mine-field picking the right pens due to the extensive range to work for your business, so many choices to consider, materials, weights, finishes and branding options. Picking the best Promotional Pens for your company can be a daunting task, so we completed a little review to make your life a little easier or you could have a quick look at our wide range of best selling logo printed pens
Consider the clientele that will be gifted the branded pen:
Is it useful for their sector?
Does it serve as a reminder for your brand or sector offering?
Will it sit within your marketing budget?
Can it be produced in the required lead time?
Many people forget that Black Ink is a legal requirement when signing certain documents, and NHS and health sectors favour Blue Ink to show notes from the original copy, so ink colour needs to be considered dependent on the sector you are marketing towards.
Who is the audience receiving the branded pens, are you gifting to a design sector, they adore fine liner pens, for practical application in their design services
Printing Options for custom pens
Pens ranging from plastics to composite metals allow for multiple branding options.
Plastic pens will allow you to pad or screen print to the barrel or clip, or side of the clip spot colours or in some pen designs such as the Spectrum Max to a high flat side for Digital artwork requiring full-colour branding.
Metal pens are mostly suitable for engraving to the barrels or in some cases the clip.
Which Branding Method will best suit my Logo?
Screen & Pad Printing – Spot colour
Screen or Pad Printing or Spot colour print is always the cheapest option if you are looking for the cheapest promotional pens. This method is the best way to print your Advertising Pens as the screen is able to reach large surfaces on three-dimensional objects.
Most suited to simple spot colour logos up to 4 spot colours. Screen Printing allows a large flat surface to most pens to be printed on a rotating screen plate, to sizes on average around 50 x 35mm to the barrel. Clips can also be printed with this method, and to the side of the clip for additional printing on pens.
Spot colour Printing to logo pens benefits the Logo and colours by providing a client gloss finish to the pen body and allowing your Logo or Text to pop.
Pad Pen Printing is a cost-effective fast print production method to Branded Pens, modern print houses can run through 3500 per hour. This method also allows Pantone Matched inks to go down onto your logo pens for express Turnaround Lead times. Screen & Pad Printing still remains the most popular method for volume production on Pen printing.
Taking your required artwork into account.
Best For – Solid colour Logos & text without tight registration marks, fine text, shades and gradients or tight and intricate lines set within the design.
Limitations – Screen & Pad Printing, can prove to be a challenge to metal pens, as the ink used is a thicker specialised blend to cure onto metal allowing all least 3 days drying time, as a thicker ink it may lack in the same longevity as screen printing pens to plastic.
If your choice should be a Metal Promotional Pen, Generally laser engraving to the body or clip will work best for your pen. Usually to the barrel, some metal composites may show through after laser engraving as a different base metal for additional effect. For example; some Metal marketing Pens may show a brass base metal underneath the Silver body, or a darker grey. You can request this information from your Promo Pen supplier.
Engraved Corporate Pens are proven to have a higher perceived value when presented to receivers, the metal build and engraved personalisation will add additional prestige to the owner.
Depended on the style of the pen, laser engraving to the barrel, clip or side of the clip allows a generous branding area, averaging 45 x 25mm or we can now offer 360% engraving is now being completed on a small selection of metal pens.
As Laser etching into Metal Pens works only as a mono design, consider if your Company Logo or design will work well as a monotone only, or if this method will not best replicate your brand due to the mono limitations.
Best For – Branding to your choice of metal pens, finish is seen as higher quality, cost of engraving very affordable to your choice of Business Pens, gifting into Corporate or executive client base. Engraving can be completed within express Lead times, should the Advertising Pen be needed in time for a last minute presentation.
limitations – Composite Metal Pens may show an undesirable metal colour underneath the top metal coating, check in with the Promotional Pen supplier, the expected finish on your choice of Metal Pen.
Full colour printing by digital print
Should your logo need to be reproduced with a full digital print, digital print will be your best approach, speak to your promotional product supplier about your digital pen options, as not all pens are suitable for the Direct Digital printing method, onto the surface of the pen.
Cheap Promotional Pens such as the contour digital are designed for Direct Digital print methods are readily available.
The digital method does come with some height limitations, specialist pens angled toward Digital Print include the Spectrum max ball pen , the maximum print area, unlike the Screen & pad Print methods is at 45 x 10mm, generous in landscape room for the company name but limited in the Height that can be achieved at only 10mm. Consider if your Company Logo can work with these dimensions.
For Businesses still looking to achieve a Full-colour design, but challenged with a tall or square logo, Full-colour wrap Plastic Promotional Pens may be a choice option. Digitally wrapped pens will be a perfect choice for a Business looking to create a photographic Image to the barrel., as your logo or photo is adhered to the surface of the pen by a laminated transfer.
Full Colour Print is Best For – Companies with Intricate Designs and full-colour images, those looking to achieve a photographic reproduction to their Promotional Pens, Logos that require printing in full colour with shades and gradients throughout, Company logos that would lose impact once printed in Solid or mono colour only.
What's The Choice of refills & Nibs
Cheap Printed Pens are often fitted with a standard black or blue ink refills. It is accepted that the average lifespan of an entry level ink refill will be around 12 – 18 months depending on the pens if stored in a cool and dry position, before use.