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Promotional Bar Accessories

When running a successful bar company, there are many different factors that are important to consider in order to keep you at the top of your game. A great team, top quality customer service and of course, bespoke branded bar accessories.

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But What are Promotional Bar Accessories?

Put simply, promotional bar accessories are any items of merchandise or stock that carry your companies logo or brand name and design. Having branded material for your business is becoming ever increasingly important in this visual age and there are a number of different benefits for customers and businesses alike. It helps create a strong relationship between your business and the customer and overall studies have shown it also sees an increase in positive word of mouth and better repeat business.

So what other reasons are there to use branded bar accessories? Here are just a few -

So What Bar Accessories can be Branded?

When it comes to promotional bar accessories, the good news is that the opportunities to create branded merchandise are pretty much endless. Specific bar items such as aprons, swizzle sticks for drinks and cups and glasses are easily identifiable options. However, you can also choose to have branded t shirts that can be worn by staff and on sale for customers. These are also great as an option when running competitions or publicising events.

Branded bar items can also feature a unique selling point for your staff to use during service. A branded wine box and bottle opener or corkscrew are a fun and theatrical addition and a way to make the experience feel more personal and memorable. If your business offers take away options, it can be a good idea for these to be branded too so that wherever your customer goes, so does your logo and business name. 

How Do I Get Started?

In order to begin, you will need to select what supplier company you wish to use to create your promotional bar accessory items. They can help you decide on a logo and design and take all the hassle out of creating your promotional material for you.
The great thing too is that once you have a good working relationship with a supplier company, you will be able to carry out repeat business with ease. Suppliers too appreciate the significance of customer loyalty - this time, yours! - and will often do discounts if you are ordering in bulk or placing multiple orders over a certain period of time.

When are the Best Times to Use Promotional Bar Accessories?

Whilst your business can choose to use branded bar merchandise all the time, there can be occasions where is it worth creating even more bespoke items. For example, as a bar company you may wish to tailor your promotional material to a specific client or private hire. These extra finishing touches can leave a long lasting impression on your customer and increase positive word of mouth. It make also be useful to change your promotional branded accessories with big seasonal events such as Christmas and New Year, traditionally two of the bar industries busiest times.

How Can I get Started?

With most suppliers online these days, it is now even easier and more convenient than ever to explore your options before committing. An online supplier should be able to provide a variety of options for your branded bar products, enabling you to choose colour, material and design. They will also establish a price point, so you can work this to your budget. Many suppliers will actually encourage multiple orders and arrange discounts accordingly. Suppliers will also be able to provide lead times, so you can plan your event needs around this, and most come equip with online support portals for any additional questions or queries you may have.

There are many benefits for a business in using promotional bar accessories. Greater customer connections, which in turn builds a relationship which leads to greater customer retention and positive word of mouth reviews, shows clearly the trajectory something as simple as branded merchandise can have.

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