Best-Selling Promotional Products To Boost Your Brand in 2023
Choosing the right promotional products can go a long way in boosting your brand. Recent research by the British Promotional Merchandise Association (BPMA) shows that promotional gifts can benefit your business hugely. The study found that 75% of customers who receive branded products are more likely to buy from your business again, while 80% are more likely to recommend your brand after receiving merch.
Some of the best-selling promotional products include stationery, homeware, clothing, reusable cups, sweets, and gadgets. Here are some examples of popular best-sellers that can make a lasting impression on your customers:
- Reusable water bottles and coffee cups with your brand logo
- Branded tote bags and backpacks
- Customized pens and notepads
- Personalized phone cases and power banks
- Printed t-shirts and caps
By choosing the right promotional products, you can create a lasting impression on your customers and increase brand awareness.
Importance of Promotional Merchandise in Business
Promotional products are an essential part of any business marketing strategy. They are a cost-effective way of promoting a brand, product or service to a large audience. Promotional products can be anything from pens, mugs, t-shirts, and other items that have a company's name and logo printed on them.
One of the main benefits of using promotional products is their ability to increase brand recognition. When a customer receives a promotional product, they are more likely to remember the brand and become a repeat customer. It also helps to increase brand awareness as the product is used in public places.
Promotional products can also be used to incentivize customers to make a purchase. For example, a business can offer a free promotional product with a purchase over a certain amount. This can encourage customers to spend more and increase sales.
Another benefit of promotional products is their versatility. They can be used for a variety of purposes such as giveaways at trade shows, employee gifts, and customer appreciation events. This versatility makes them an effective marketing tool for businesses of all sizes.
In conclusion, promotional products are a valuable marketing tool for businesses. They increase brand recognition, incentivize customers to make a purchase, and are versatile in their use. By incorporating promotional products into their marketing strategy, businesses can increase their visibility and reach a larger audience.
Best Selling Branded Pens
Pens are one of the most popular promotional products. They are practical, useful, and can be used by anyone. Branded pens are a great way to get your brand noticed, as they are often used in public places. You can choose from a variety of styles, colours, and materials to suit your brand.
Best Selling Printed Tote Bags
Customised tote bags are another popular promotional product. They are eco-friendly, reusable, and can be used to carry a variety of items. Tote bags are often used at events, conferences, and trade shows, making them a great way to promote your brand to a large audience.
Personalised Water Bottles
Personalised water bottles are a great way to promote your brand to health-conscious customers. They are practical, reusable, and can be used at the gym, at work, or on the go. You can choose from a variety of colours and styles to suit your brand.
Branded USB Drives
Branded USB drives are a practical and useful promotional product. They can be used to store and transfer files, making them a great giveaway for tech-savvy customers. You can choose from a variety of storage capacities, colours, and styles to suit your brand.
Customised Notebooks
Customised notebooks are a great way to promote your brand to students, professionals, and anyone who likes to take notes. They are practical, useful, and can be used at home, at work, or on the go. You can choose from a variety of sizes, colours, and styles to suit your brand.
Overall, these top selling promotional products are a great way to get your brand noticed by potential customers. They are practical, useful, and can be used by anyone, making them a great way to increase brand awareness and generate leads.
Drinkware
Drinkware is a popular promotional product category that offers a wide range of options to choose from. It includes items like mugs, tumblers, water bottles, and more. These products are not only practical but can also be used as a marketing tool to promote a brand or business.
Mugs are a classic choice for promotional drinkware. They are available in various sizes, shapes, and materials, including ceramic, glass, and stainless steel. Mugs can be customised with a company logo or message, making them a great way to promote a brand. They are also a practical gift that can be used in the office or at home.
Tumblers are another popular option for promotional drinkware. They are perfect for people who are always on the go. Tumblers are available in various sizes and materials, including plastic, stainless steel, and glass. They can be customised with a company logo or message, making them a great way to promote a brand. Tumblers are also a practical gift that can be used while commuting or travelling.
Water bottles are a practical and eco-friendly choice for promotional drinkware. They are available in various sizes and materials, including plastic, stainless steel, and glass. Water bottles can be customised with a company logo or message, making them a great way to promote a brand. They are also a practical gift that can be used at the gym, while travelling, or at work.
Tech Gadgets
Promotional tech gadgets are a popular choice for businesses looking to make an impact on their customers. These gadgets offer practicality and convenience, making them a useful addition to anyone's daily routine. Here are some of the best-selling tech gadgets for promotional purposes:
1. Power Banks
Power banks are portable chargers that can be used to charge smartphones and other devices on-the-go. They are a must-have for anyone who travels frequently or spends a lot of time away from a power source. Promotional power banks are a great way to showcase a brand's commitment to practicality and convenience.
2. Wireless Earbuds
Wireless earbuds have become increasingly popular in recent years, thanks to their convenience and ease of use. They are perfect for anyone who wants to listen to music or take calls without being tethered to their device. Promotional wireless earbuds are a great way to showcase a brand's commitment to innovation and technology.
3. USB Flash Drives
USB flash drives are a practical and useful item that can be used to store important files and documents. They are a great way to showcase a brand's commitment to practicality and convenience. Promotional USB flash drives are a popular choice for businesses looking to make an impact on their customers.
4. Wireless Chargers
Wireless chargers are a convenient and practical way to charge smartphones and other devices. They eliminate the need for cords and cables, making them a great addition to anyone's daily routine. Promotional wireless chargers are a great way to showcase a brand's commitment to innovation and technology.
Eco-Friendly Products
Promotional products that are eco-friendly are becoming increasingly popular due to growing environmental concerns. These products are made from sustainable materials, such as bamboo, recycled plastic, and organic cotton, and are designed to reduce waste and pollution.
One popular eco-friendly product is the reusable water bottle. These bottles are made from materials such as stainless steel or glass and can be refilled multiple times, reducing the need for single-use plastic bottles. They can be branded with a company logo and used as a promotional gift at events or given to employees as a sustainable alternative to disposable cups.
Another popular eco-friendly product is the tote bag. These bags are made from materials such as organic cotton or recycled polyester and can be used as an alternative to plastic bags. They can be branded with a company logo and used as a promotional gift or sold as merchandise.
Companies can also choose to give away promotional products made from recycled materials, such as pens made from recycled plastic or notebooks made from recycled paper. These products are not only eco-friendly but also help to promote a company's commitment to sustainability.
Overall, eco-friendly promotional products are a great way for companies to promote their brand while also showing their commitment to the environment. By choosing sustainable materials and reducing waste, companies can make a positive impact on the planet while also promoting their business.
Personal Care Items
Personal care items are another popular category of promotional products. These products are often used by people on a daily basis, making them a great way to keep your brand in front of your customers.
One of the most popular personal care items is hand sanitizer. With the ongoing COVID-19 pandemic, hand sanitizer has become an essential item for many people. Promotional hand sanitizer bottles are a great way to keep your brand visible while also providing a useful product to your customers.
Another popular personal care item is lip balm. Lip balm is a product that is used year-round, making it a great promotional item for any season. Promotional lip balm can be customised with your company's logo or message, making it a great way to promote your brand.
Other personal care items that can be used as promotional products include hand lotion, tissues, and wet wipes. These products are often used on-the-go, making them a great way to keep your brand visible to your customers.
Overall, personal care items are a great way to promote your brand while also providing a useful product to your customers. By choosing high-quality products that are useful and relevant to your target audience, you can create a lasting impression and build brand loyalty.
Choosing the Right Promotional Products
Selecting the right promotional products can be a challenging task. One must consider the target audience, the marketing message, and the budget. Here are a few tips to help you choose the right promotional products for your business:
Know Your Target Audience
It is essential to know your target audience before selecting promotional products. Consider their age, gender, interests, and lifestyle. For example, if your target audience is mainly women, then promotional products like tote bags, lip balms would be a good choice
Consider Your Marketing Message
Promotional products should align with your marketing message. For instance, if your business is eco-friendly, then promotional products like reusable water bottles, tote bags, or bamboo pens may be a great choice.
Set a Budget
Setting a budget is crucial when selecting promotional products. It is essential to choose products that fit your budget and provide a good return on investment. Consider factors like the cost per item, the quantity required, and the shipping costs.
Choose High-Quality Products
Choosing high-quality promotional products can make a significant impact on your marketing campaign. High-quality products are more likely to be used and kept by the recipient, increasing brand visibility.
In conclusion, choosing the right promotional products is a crucial step in any marketing campaign. By considering your target audience, marketing message, budget, and selecting high-quality products, you can create a successful promotional product campaign.
Trends in Promotional Products
Promotional products are an effective way to promote a brand, product or service. Over the years, promotional products have evolved and adapted to changing trends. Here are some of the latest trends in promotional products:
Eco-Friendly Products
Eco-friendly products have become increasingly popular in recent years. Consumers are becoming more environmentally conscious and are looking for products that are sustainable and eco-friendly. Promotional products made from recycled materials or biodegradable materials are becoming more popular among businesses.
Tech Products
Tech products are always in demand, and promotional products are no exception. Products like power banks, USB drives, and wireless chargers are popular choices for promotional products. With the rise of remote work, tech products have become even more important.
Health and Wellness Products
Health and wellness have become a top priority for many consumers. Promotional products that promote health and wellness, such as fitness trackers, water bottles, and yoga mats, are becoming more popular. These products promote a healthy lifestyle and are a great way to promote a brand.
In conclusion, promotional products are an effective way to advertise a brand or business. By offering useful and attractive items to potential customers, companies can increase their visibility and build brand loyalty.
The best selling promotional products vary depending on the target audience and industry. However, some of the most popular items include pens, mugs, keyrings, and tote bags. These items are practical and can be used in everyday life, making them a great choice for promotional purposes.
When choosing promotional products, it's important to consider the quality of the item and the branding options available. High-quality products will reflect positively on the brand, while a wide range of branding options will ensure that the company's message is effectively communicated.
Overall, promotional products are a cost-effective and impactful marketing tool that can help businesses increase their reach and build their brand. By selecting the right product and branding options, companies can create a lasting impression on their target audience and drive business growth.
