Why Buy Promotional Merchandise
& Company Branded Items

Welcome

Hello and welcome to webrand4you.co.uk, we are a Lancashire based supplier of promotional merchandise with over 20,000 different promotional products that can be printed and branded for you next exhibition, campaign or marketing activity.

 We are based in Chorley (the home of Chorley cakes and Chorley Fm) which is in travelling distance to Wigan, Warrington, Blackburn and many more towns in the North West.

 If you are looking for promotional items ? you have no doubt looked at quite a few websites and we are glad that you've found ours. There's plenty of choice out there with a gazillion different pens, mugs and gadgets etc and yes.... we all have pretty much the same kind promotional products.

What is definitely not the same within our industry is the knowledge!

The team at We Brand 4 You comes from a print background. Front line.. machines and ink! We’ve worked with colours, textures, styles, trends and we share with you our knowledge in understanding how your logo will appear on a product.

It’s not just about dropping it on and hoping if fits, there is actually an art to making sure your logo is in a format that works on the products. We make sure your logo colours are printable.

We pride ourselves in understanding these intricacies and the importance of your brand and how you wish to portray yourself on our products. We take care to make sure that you will receive an item that shows you in the best light to your customers.

Our corporate customers come back time and time again because they trust that their brand will be treated with respect and will look the same every time.

If you’re about to invest in some promotional items to represent your organisation, why not make the right decision and speak to those with real hands-on knowledge and experience.

Busy people need quick and clever solutions

You’ve got your exhibition stand booked or corporate event announced, but now it’s time to really make it happen. This will be your platform to really stand out so you need to maximise your visibility. We don’t mean just on the day, but thinking about how you stay visible to your potential customers after they’ve left the event; how do you stay in their minds in the long term?

This is where clever use of promotional items comes into its own!

We are exposed every day to thousands of pieces of information about brands. If our brain consciously tried to absorb all this we’d have a one massive migraine! So our brains filter out information based on the amount of attention we give it, but it is still passively taking stuff in. When did you last remember a bizarre random fact or company name and realise ‘it was in the back of my mind?’

In fact, most of our buying decisions are made subconsciously.

By having your brand continuously visible in your customer’s day to day environment, the subconscious can influence their decision making.

Did you know:

·        87% of recipients kept a promotional item for longer than a year.

·        The Return on Investment on promotional products delivers a better return on investment than radio and outdoor advertising, and is equal to TV and print.

·        79% of recipients would likely do business with the company.

*statistics from survey by British Promotional Merchandise Association (2014)

So when it comes to your big day, keep your brand message strong and think cleverly about what the ‘take away’ will be for your visitors. Keep it relevant, keep it simple and keep it clever. 

Why Branded Promotional Products ? 

As every business owner, marketer and fundraiser knows, in a competitive world it’s not always easy to get people’s attention – to buy your products, use your service or make a donation. And with demands on your time and on your marketing budget, you need to know your promotional campaign will have long-lasting impact and provide a return on investment.

Branded Promotional Products & Promo Gifts such as Bags and Pens

Are a cost effective way to generate new Business and Promotional products are proven to improve brand recognition and generate more sales. Studies show that 87% of recipients keep their promotional gifts for more than a year, that’s long after your expensive newspaper advert went in the bin.

Promotional gifts outperform TV, print, direct mail and online advertising campaigns, they give you more ‘bang for your buck’ – it’s that simple!

And if you need help with getting your promotional campaign right, then our highly experienced team has a background in both promotional marketing and the printing industry and that means we know what works.

These are our six ideas when you could use Promotional Merchandise

1. Make a great introduction at networking events
2. Ensure you’re noticed & remembered at trade shows & events
3. Create more impact with your direct mail campaigns
4. Add a little extra ‘thank you’ to your customer correspondence
5. Recognise employees’ achievements with a thoughtful gift
6. Get your brand on the move with corporate work wear

Promotional products are an essential part of your marketing strategy and they work if approached in the right way. Not all promotional items work well though so how can you ensure that the next promotional item you distribute is a good fit for your business and recipients?

First and foremost, you need to have a goal. What do you want to achieve by distributing your items and what exactly do you want to promote? Without a clear plan of how these products fit into your overall marketing strategy, you run the risk of wasting a lot of valuable resources.

Determine who your recipients will be. Decide who will receive your products and when they will receive them.

Avoid choosing a product that you like. It needs to serve a purpose for the recipient and your business. Target your products at a carefully selected audience. This will bring the best results.

Choose a product that your audience will use for the longest possible amount of time. One use items won’t have as much of an effect as something that will last many months or even years. If you want your message to remain with the customer for several years, choose something with the maximum amount of longevity. The ultimate goal should be to encourage the recipient to keep your item and use it regularly.

As well as carefully considering the quality of the product, check the wording on the items to make sure there isn’t any spelling mistakes or errors in the print.

Choosing the right promotional items can be a challenge but with a little research and a good understanding of your audience, you will make the right choice. Carefully targeted promotional products that are valuable to the recipient can result in higher sales, more recognition for your brand and increased loyalty.

Business gifts and promotional items make people feel appreciated so they think more highly of your company and are more likely to use you ahead of your competitors. If you’re serious about raising your profile then promotional gifts are an essential marketing tool.

Promotional products are proven to improve brand recognition and generate more sales. Studies show that 87% of recipients keep their promotional gifts for more than a year, that’s long after your expensive newspaper advert went in the bin.

Corporate Branded Items outperform TV, print, direct mail and online advertising campaigns, they give you more ‘bang for your buck’ – it’s that simple!