Why Buy Promotional Merchandise & Company Branded Items
Impress new customers, reward your top performers,
incentivise sales, or needing some exhibition merchandise
company branded merchandise and apparel
Promotional Products & Branded Merchandise
With more than 20,000 branded items and promotional gifts for you and your colleagues to choose from, we've got something that will represent absolutely any business or charity. From bottle openers to umbrellas, we're your one stop shop for branded merchandise.
UK Based Products
Many of our customers are situated throughout the North West in places like Preston, Manchester, Warrington, Lancaster and Bolton, but we're increasingly supplying branded business gifts to businesses throughout England, Scotland, Wales and Northern Ireland
About Our Services
If your're about to invest in some branded gifts to represent your company, why not make the right decision to speak to those with real hands-on knowledge and experience ?
We realise hunting through over 20,000 promotional items can be hard work. Why not get in touch and see how we can help you to come up with ideas for your next promotional campaign.
At We Brand 4 You we believe in great customer service. That means no irritating sales calls and absolutely no hard sell. We’ll simply provide you with the best possible advice, excellent products and competitive prices.
And if you need help with getting your promotional campaign right, then our highly experienced team has a background in both promotional marketing and the printing industry and that means we know what works.
Why Buy Promotional Products
Welcome
Hello and welcome to webrand4you.co.uk, we are a Lancashire based supplier of branded merchandise with over 20,000 different business gifts that can be printed and branded for you next exhibition, campaign or marketing activity.
We are based in Chorley (the home of Chorley cakes and Chorley Fm) which is in travelling distance to Wigan, Warrington, Blackburn and many more towns in the North West.
If you are looking for promotional items ? you have no doubt looked at quite a few websites and we are glad that you've found ours. There's plenty of choice out there with a gazillion different pens, mugs and gadgets etc and yes.... we all have pretty much the same kind of promotional products.
Promotional Products are an essential part of your marketing strategy and they work if approached in the right way.
Not all Branded Items work well though so how can you ensure that the next promotional item you distribute is a good fit for your business and recipients?
First and foremost, you need to have a goal. What do you want to achieve by distributing your items and what exactly do you want to promote? Without a clear plan of how these products fit into your overall marketing strategy, you run the risk of wasting a lot of valuable resources.
Determine who your recipients will be. Decide who will receive your products and when they will receive them.
Avoid choosing a branded gift that you like. It needs to serve a purpose for the recipient and your business. Target your products at a carefully selected audience. This will bring the best results.
Choose a product that your audience will use for the longest possible amount of time. One use items won’t have as much of an effect as something that will last many months or even years. If you want your message to remain with the customer for several years, choose something with the maximum amount of longevity. The ultimate goal should be to encourage the recipient to keep your item and use it regularly.
As well as carefully considering the quality of the product, check the wording on the items to make sure there isn’t any spelling mistakes or errors in the print.
Choosing the right Promotional Products can be a challenge but with a little research and a good understanding of your audience, you will make the right choice. Carefully targeted promotional merchandise is valuable to the recipient can result in higher sales, more recognition for your brand and increased loyalty.
We have briefly explored what promotional products are and how they can be used, but what are the specific benefits that they can bring to your business? Any type of promotional gift is usually affordable but something that piques the interest of people receiving it so that they become interested in and interact with your business. The types of products that you distribute will depend very much on your business and your target market. Business to business clients would benefit from stationery items such as pens, mugs and USB sticks while a B2C client may benefit more from something practical like a keyring, calendar or fridge magnet,
The ultimate goal of any promotional merchandise that you distribute should be to create a positive impact with current and prospective clients. Your efforts should generate enough interest for the individual or business to be interested in what you do and what you have to offer. The distribution of branded gifts should really appeal to people and it should be something that the recipients will like, use and appreciate. But what other benefits can arise from the use of business gifts?
#1 Brand Loyalty
Printed Merchandise will give your business an incredible opportunity to build loyalty with your brand. They are excellent icebreakers because they allow you to build a rapport with your prospect first and build a friendship rather than the prospect seeing you as a corporate entity trying to sell them something. Establishing trust and building a rapport is one of the best ways that you can achieve the results you need. Prospects will be more inclined to remember a positive experience with your business and receiving a valuable promotional product that makes their life easier or they use a lot will help to achieve this.
A power bank or charger for example, are always great items to send out. In addition, if a prospect or current customer receives a high value, high-quality item and they are happy with your products as well as the products or services that you provide, they are more likely to stay with you for the long term. A product that fits in well with your audience and proves to be useful and memorable will be great for your business.
#2 Building Relationships
Establishing effective relationships with your customers is crucial for any business. When you distribute your branded items, people love receiving them, particularly items which are thoughtful and creative.
One of the main ways to retain customers is to keep them happy. When customers are happy with what you provide, they are less likely to look elsewhere. Decisions about branded merchandise should aim to build relationships and create a lasting impression.
You can do this by making your customer feel valued. Make your promotional merchandise personal by adding the recipient’s name for example. Another great way to build relationships is through giveaways bringing in your following on social media. Promote a giveaway that creates a buzz around your business. This will increase engagement with your brand and encourage existing followers to share your content which will not only distributes your message further but allows you to grow your network.
#3 Increase Interest
When you distribute branded merchandise customers will start to develop an interest in your brand, your values and the products or services that you offer. A unique and interesting way to increase interest in your business is to use things such as digital rewards like gift cards or vouchers. In doing so you can collect contact details and the lead will receive a reward whether it’s a voucher, coupon or digital magazine or even a branded promotional product. You can also increase interest by offering incentives for referrals.
With existing customers, you can send them a branded product as an incentive for providing a recommendation. If you do receive a genuine referral that converts into a customer, consider sending them a promo gift as a thank you.
#5 Customer Retention
Customer retention should be the focus of every business owner because it is much more cost effective to retain an existing customer than it is to find new ones. Investing in your brand is therefore important and you can achieve this by delivering usable, personalised products that maintain interest in your business. Focusing on existing customers can significantly boost your Return on Investment.
#6 Increased Sales
A promotional gift makes a lasting impression on potential customers and they can be used to generate new sales and leads. When a promotional product is combined with a call to action asking the recipient to visit a website or call a business, it often generates a higher success rate than other forms of advertising.
Most Popular Branded Products
Promotional items can serve many different purposes and they shouldn’t be confined to trade shows, exhibition merchandise or corporate events. They can be distributed as part of a wider marketing strategy, used as an incentive or as a thank you to existing clients.
How to use promotional products to market and grow your business ?
Promotional products can benefit your business in a variety of ways. They can increase brand loyalty and awareness, enhance customer engagement levels and help you drive your business forward. Promotional products come in all kinds of forms and can include everything from pens and other forms of stationery to power packs, t-shirts and many more. Read on to find out how to make promotional products work for you and get the results that you desire.The effectiveness of promotional products Not everyone who uses promotional products to create exposure and engagement for their business does it right. Nonetheless, it’s said that businesses in the US spend almost $20 billion each year on promotional items. If promotional products did not work, they simply wouldn’t be used by so many businesses of so many sizes, from such a wide range of industries. What’s more is that everyone loves receiving goods for free, and by providing your customers and clients with gifts, you can boost your reputation and make your brand appear generous and caring.
Boost engagement and awareness
Promotional goods that you can opt for include products that can be used when people are out and about such as umbrellas, notebooks, and phone cases, wearable goods such as t-shirts and caps, stationery items and modern digital devices like power packs, flash drives and many more. Promotional items allow you to thank your customers for doing business with you, encourage them to do business with you in the future and to show your appreciation to your staff. Many companies decide to include their contact details on promotional items so people can easily get in touch with them without having to look up their phone number or e-mail address.
Careful planning required
Before you embark on a promotional product marketing strategy, it’s wise to think about what you can afford, which products are suitable for your business and what you want to achieve from your actions. Some companies use promotional goods to increase traffic to their website or get more enquiries, whilst others use them to drive sales and build loyalty. If you do need help with planning the right strategy to make your budget go further, you can work with a promotional products specialist to help you get the right results and avoid wasting money.
Choose the right goods
It’s vital to opt for products that will appeal to your target audience, so opt for goods that they will use that will add value to their lives. The more your customers use your products, the greater your brand’s presence in their lives will be. Your brand will be constantly visible to them and you will be rarely out of their thoughts. You also need to think carefully about how you will get your products out to your customers. Will you send them through the post or will you hand them out in person, perhaps in your shop, at trade shows or exhibitions? How much can you afford to spend on distributing your products? Again, a promotional products expert can help you make the right decision for your needs and budget. Research carried out by the British Promotional Merchandise Association found that 79% of people consider doing business with a company that has provided them with promotional items.
Distinctive, high-quality products
Don’t opt for the cheapest promotional products that you can find, as this can do more harm than good and result in your company being seen in a negative light. With so many companies and organisations sending out promotional products, it’s important to stand out from the crowd if you do wish to win the attention of customers and clients. Don’t order bigger quantities than you actually need, but make sure you are purchasing enough to meet your needs and drive exposure. It can be wise to start off by purchasing promotional goods for your in-house staff to see which ones they like and get the most use out of. This will help you make more informed decisions when you purchase items for customers and other businesses.
Impress new and existing customers
Don’t focus all your efforts on attracting new customers, as it’s incredibly important to keep existing ones onside rather than taking them for granted. If your competitors start sending them exciting and distinctive goods whilst you are not, you may risk losing them to your rivals.
You can build rapport with a potential client by dropping off promotional products at their premises whilst convincing them to do business with you, or can even hand out goods when meeting up with an existing customer. It’s not uncommon for companies to run competitions on social media where their followers can get the chance to win useful and valuable promotional goods. These competitions can also get people talking about your brand, your products and services to their friends, increasing exposure and helping you win over new customers.
Review your efforts
Once your strategy has been implemented, it’s important to take steps to measure its success. Have you seen an upturn in sales or enquiries? Have you received positive feedback? If so, you can regard your campaign as a success. It shouldn’t take too long for you to decide whether your efforts have paid off or if you need to do something differently.
If you’re not already using promotional items to maximise exposure and drive revenue, the time to act is now.