How to decide on the best promotional executive gifts to work for your audience
Unique executive gifts will elevate your brand presence in the marketplace, reward your existing clients for their continued support towards your sales and business goals whilst also carrying your logo and tag lines to a wider audience with additional visibility and impressions of your branding.
Contemplating the wide selection of executive promotional gifts, and exploring a choice of industry relevant products with a practical benefit will best ignite a positive response from your receivers.
Research your customer and prospect base, explore and consider executive items that would work well within their industry, invoke reciprocal business after gifting and provide enough impact that your customer will be thrilled to receive your choice of executive promotional gift.
Decide on a marketing spend drill down on your available budget for your gifts for executives and see if you can work the gifting into a timetable for a new brand and product launch. Exploring executive items within your price range and the expected number of promotional products required will allow your business to set aside the funds when ready to address your advertising spend.
What to consider when exploring gifts for executives
As a business do you have a goal in mind to justify your executive gift spend, such as an event or open day, sales promotional or a thank you to your customers for their continued support.
Who are you looking to target with your promotional items? Are you planning to gift only to your key accounts, or to all customers?
Consider a few different tiers of corporate executive gifts to advertise your brand and thank your customers.
For your key accounts, you could consider allocating a slightly higher spend per item exploring higher end executive gifts such as leather executive notebooks, executive technology gifts such as promotional power banks, promotional chargers or premium executive pen brands such as Waterman.
For smaller spend accounts explore promotional gift items such as metal executive pens, soft feel promotional notebooks and confectionary, all forms of executive desks items will be well received by your audience.
Allocate a budget to the corporate executive gift campaign – Make a decision on who you are planning on gifting items to. Perhaps you want your sales representatives to attend a new business meeting and leave a lasting reminder of your company’s visit, by leaving an executive business gift behind.
Do you have prospective future clients coming to visit your company’s premises for a site visit or new product launch, consider gifting a lasting reminder and affirmative message of your product or services by ensuring they leave armed with your advertising messages and brand with your executive promotional pens.