Why Choose Promotional Torches
With most companies pushing their marketing activities online, promotional products seem to have been forgotten or pushed to the back.
However, recent research result show that the use of promotional products- mostly giveaways of daily use products, is a more effective marketing strategy and method.
Benefits of promotional products
It is a low cost-high benefit marketing method When purchasing promotional products, companies will often buy them in bulk. This leads to economies of scale that enable the purchasing organization incur low purchasing costs.
Compared to other marketing activities, promotional giveaways are highly cost effective and affordable. Branded torches are some of the promotional marketing items that are cheap to make and leave a lasting memory on the receiver. They are suitable for both the large and small organizations. Help organizations develop personal relationships with their clients and potential clients By their nature, promotional products are personalized products.
As a result, they are in the day to day life of the receiver. Consequently, the user of the giveaway develops a personal relationship with the product and the brand that connected them to the product.
For companies, this leads to enhanced customer loyalty. Research has shown that majority of the people who receive promotional products do more business with the organization that offers the giveaways than before. Keeps organizations top of mind
Marketing research for brands seeks to find out the brands that consumers can easily remember as top of mind (without having to be reminded or prompted).
For most consumers, top of mind brands are those whose merchandise they interact with every day. On further probing, researchers found out that this daily interaction is as a result of having received promotional gifts.
Branded torches, souvenir gifts and daily use products can be used as promotional giveaways to keep your brand as top of mind in the consumers.
Printed torches are a unique giveaway product.
It is highly likely that the receiver of a printed torch will ever forget the brand that gifted them. In addition, other organizations will follow suit in producing unique gift products.
To effectively use your promotional giveaways for rewarding marketing activities, make sure that they are durable.
Durable products such as branded torches will live longer in the hands of those who receive them. Consequently, they will see your brand name in their house much longer and will therefore remember to do business with you. Offer promotional giveaways to loyal customers
Loyal customers will appreciate when they receive promotional gifts from organizations. This encourages them to be evangelists of the company and its products.
Promotional products can also be offered to customers who refer new customers to the organization. This helps increase loyalty and also bring in more and more referrals.
Promotional giveaways have been shown to be effective marketing products. In addition to all the other marketing activities a company is engaged in, it should budget for unique give away products such as printed torches
. They are effective in helping customers remember your organization at all times and increase their business with you.