Why use Promotional Pencils
Tradesmen love a pencil! Often seen behind the ear of your builder, roofer, plasterer or plumber, this tool is critical to them for marking out where they will drill, where something needs to go or instructions to other tradesmen. You can be sure that without one, they will be lost and probably end up asking the property owner if they have one. In fact, if you have ever had work done or carried out DIY in your house you have probably ripped off wallpaper to find written instructions, sketches or other markings behind.
Designers and architects also use them to complete sketches and early designs before moving on to CAD drawings for example. Students use pencils and often have to have them as part of their school or college stationery kit. Not only do they have standard pencils, they also have a selection of coloured ones too and kids love them. As parents, it’s not unusual for us to go rifling through the kid’s arts and craft kids looking for one when we want to scribble something down. How else can you mark out the kid’s growth heights on the wall or doorways?
Promotional printed pencils
Given that this simple object is so useful, it makes sense to capitalise on this and use it as a promotional tool for your business. If you are looking to giveaway products as a reward or an incentive then you need to tick two boxes: One; the product has to be useful and two; it needs to be branded. Giving away promotional merchandise is an excellent marketing tool for any business as an opportunity to increase brand awareness and add value to your customers, potential customers, suppliers or visitors to your premises.
Who are your customers?
Establishing who your customers are is an important consideration when you choose your products. If you deal mainly with tradesmen then promotional pencils are a fantastic idea. You may have a trade counter that is frequented by plumbers, roofers, builders and the like. You can simply pop a “help yourself” pot on the top of your counter and let people take them and they will take them as everyone loves a freebie. If your customers are teenagers or children then make it a vibrant and funky kind of pencil that they will find useful at school or college. The more attention it draws the more likely other kids are to notice it.
How will you brand them?
You may think that there isn’t much to consider with such a small slim object but you would be mistaken. There is so much opportunity with even the smallest products to create a big impact. First of all, there is the colour. What are your company colours and how can you make the product easily identifiable with your business? Perhaps this isn’t a concern and you just want something vibrant that stands out and draws people to it. Then there’s the message that you will include.
The written message
Of course, there isn’t much you can write in such a small space so you have to be clever with the space. Include your website if nothing else. If you are a tradesman, or have a location, add your phone number. These are the only two things you really need. The name of your business and a telephone number or the website if it identifies with your name. Every time someone wants to know what is written on the pencil they will be reminded of your business.
Deciding on the quantity
If you are buying a single, simple pencil then you need to decide how many you require. At as little as a few pence per unit, a minimum order isn’t a huge outlay but you will benefit from a much better cost per unit if you order a greater quantity. The saving to be made by increasing the quantity is impressive and you will be surprised at how quickly you go through them. If you have a large customer base with a heavy footfall to your premises, or even if you are going to be exhibiting at an event, ordering a greater volume is a good investment.
Who will you give them to?
With pencils being such a cost-effective method of promoting your business, you can place an order for 500-1000 without too much expenditure. You then need to decide who you will give them to. Will you put them on the counter for people to help themselves to, will you add them to goodie bags at trade shows or will you give them to customers with every purchase?
If you are an online business, when you deliver a purchase to a customer, you could include a pencil and a promotional slip to thank them for their order. You can send this small item without increasing your postage costs. These individual gestures are a great way to stand out from other companies and give you that bespoke touch. Your method of distribution will need to be considered according to the type of business you operate and what is feasible and effective for you.
With so many printed promotional pencils to choose from, you may be wondering where to start, what you need and how you will include your message. We are happy to answer any questions you might have or talk to you about your individual requirements. Simply get in touch and a member of our team will be happy to help.