How to Use Printed Clocks ?
Printing your message or logo in full colour on a branded clock helps to send a message to the public. The clock becomes a billboard once it’s hung on an office wall or even in a residence. Customers visiting an office may make inquiries on what has been printed on the clocks. Such moments help showcase instances when a promo item can help to bring the business brand to the forefront of an individual’s mind.
And remember, the person who has received that clock is likely to hang onto it for as long as they can. In some cases, this may be a few years. Statistics indicate that individuals are likely hold on to promotional products for around 6.6 months. They may then opt to pass these items to others when they no longer find them beneficial, or if they outgrow their usefulness.
So how can you use printed clocks?
Advantages of Using Clocks in 2021
Whether it’s a free clock, cap, or flash drive, any item that has the business name or logo printed on it can assist to generate leads and increase brand awareness. Custom promotional items serve as an important marketing and advertising tool that repeatedly provides your business with exposure at minimal costs.
The main purpose of using a promotional item is to build brand appeal as well as attract new clients. No person is ever ungrateful for receiving a free item. Many people will also appreciate items such as printed clocks, which are not only useful but can also add some significance to their lives.
Promotional items are far cheaper than other types of advertising. In addition to being cheap, the items will also give you a good return for the money spent on their acquisition. It’s common for manufacturers to price promo items lowly to facilitate mass distribution. But as cheap as they may be, they do have a big impact on the minds of their recipients.
A large percentage of the consumers will take these clocks home and continue to use them for up to six months. Instead of throwing them away, they will pass them on to another person in their lives. In the long run, this helps to reduce the overall cost for each impression.
Did you know that branded promo items are 66% more cost-efficient for each impression compared to the normal type of marketing, e.g., magazine advertisements, TV advertisements, and newspaper ads?
Each business is always looking for ways to create a strong reputation for itself, as well as a way for it to get out under the shadow of its competition. The technique will enable the company to imprint its logo on a wall clock that a customer will use on a daily basis. Because the clock will remain at home, on the office wall, the client will continuously be reminded of your brand.
This means that the next time they need a particular service or product, the first business name to pop up into their minds will be that of your company. When your company names appear on a clock that the client uses daily, it helps to reinforce your marketing message, without having to get on the clients’ nerves.
Around 25% of clients proclaim that the impression they have of a given company becomes more favourable when they are gifted with a promotional item. In addition, six out of every ten customers who receive a promo item will keep the item with them for up to twenty-four months, more so if the item has proved to be useful.
The use of branded clocks and other items assists in enhancing customer loyalty to your brand as well as in improving the customer retention rate. A good way to make an impression and a significant impact on the mind of your target audience is to ensure that you do not just hand out clocks for the sake of it.
Take your time to plan and think about each clock that will be handed out. As mentioned earlier, clients like to receive gifts. Whenever a client receives promotional products, they are incentivized to want to give back to the company by using its services or purchasing its products.