How Well Does Branded Clothing Work To Make Your Business Stand Out
Are you wondering whether branded clothing is a good idea for your business? The answer is simply yes. Cloth branding is very affordable and the benefits it brings to your business are unmatched. They give you an affordable and influential model to enhance your brand. Anytime your business logo appears, it increases brand awareness. Here is more about the benefits of clothing branding for business, customised labels, and much more when it comes to branded items.
Branded clothing help create a distinct and lasting impression for your business. It creates a unique and persistent identity for all people who want to associate quality, personality, and originality. Branded clothing gives your business a visual identity and acts as a constant reminder to your target market that your business exists.
Benefits of branded clothing for your business
There are many benefits of branded clothing for your business, which is why you should consider branded clothing.
• It shares corporate culture
The type of your branded apparel displays your corporate culture more than any other item. If you have branded T-shirts for your business, it shows a casual working culture. A polo or button-down shirt displays a professional environment. Basketball caps are also applicable for employees working outdoor, e.g., in a garage.
It helps to promote communication and cooperation among the employees. Wearing matching clothing helps blur the difference between subordinates and management.
Branded clothing helps employees stick to the organization's mission, vision, and goals. Employees who wear the company's branded clothing are more accountable for upholding the company's principles and always strive to represent the company better. They are also well dedicated to serving customers.
• It gives customers a way to share
Who doesn’t love branded clothing from their favourite service provider? Give your branded clothing to your loyal customers, especially after several purchases. This is also a perfect opportunity for your customers to share business enthusiasm. You can also sell some of your branded clothing as merchandise to your customers.
• It unites your team
Branded clothing gives your employees a sense of belonging. The uniformity gives them unity, whether it is during formal working days or sports days. They create a sense of cohesion within the employees. It also makes it easier for customers to identify employees when they come to your office or store.
• It helps build a relatable image
Make quality and eye-catching outfits with unique designs and catchy phrases. This creates company awareness in your area of operation and attracts the attention of many potential customers. Ensure you include the company's contact and social media handles for interested parties to learn more.
Branded clothing boosts trust among the customers as it displays skills and professionalism. This makes them feel more secure when making a purchase.
Branded clothing also, brings about consistency which all customers love. When employees are dressed in a consistent manner, the customers are likely to relate this to the consistency they will get in products and services.
• Branded clothing turn employee to brand ambassadors
Make it a requirement for your employee to wear the company's branded clothing. Other than achieving unity, this will make your employee walking brand ambassadors. It helps them carry the company's name wherever they go and foster customer favour among potentials in your target market.
• It makes an excellent giveaway
Branded apparels are the best items for giveaways and promotions. Give your branded items out to customers and potential customers during conferences, networking events. Everyone loves free things and quality free items are something to enjoy.
What kind of branded clothing is there for a business?
It is possible to brand any clothing you wish for your business. However, these are the commonly branded apparel:
Custom polos are the best way to increase brand awareness. Every interaction with a customer acts as an opportunity for promoting your brand and polo shirts do this all time.
Hats are perfect for the employee involved in outdoor activities. Hats can be customized by stitching or hot-pressing patches directly on the hat to give a unique look and style. Plastisol inks can be used to print directly onto the hat giving a vibrant and long-lasting print.
We use screen printing for bulk orders and vibrant prints. This is the best since it works for any fabric.
A t-shirt is a staple in almost everyone's wardrobe and when this item is branded, it speaks volumes. Any design is printable in a t-shirt and therefore, you can include your company logo and contacts.
Is making branded clothes for your company worth it?
Branded clothes often require a time investment to design and money investment to finance the branding. However, this cost is truly little compared to both internal and external benefits achieved by branded clothing. Branded clothing is also a perfect way of advertising your company.
Types of clothing labels
There are two main types of clothing labels you can invest in to customize your company apparel. These are:
• Woven labels
These are customized labels designed to match your business requirements. The benefit of this type of label is that they do not fade when continually worn or washed.
• Printed labels
This involves the application of permanent ink through various printing techniques such as screen printing. We ensure the printing we apply is long-lasting and does not come out when washed or when the apparel is continually worn.
What to consider when choosing clothing labels
• Choose labels that meet your business needs and put in place the business's interest. Choose the right colours, sizes, and shapes for your customized apparel.
• Choose a reputable shop to get high-quality branded items. You should not look anywhere else as we provide high-quality services.
• Consider the type of the work environment for your employee. Ensure you choose branded clothing that is comfortable for your employee.
Top tips for caring for your company's branded clothing
• Wash your branded apparel inside out to prevent the print from abrasion by other items in the washer.
• Wash in cold water and used mild washing detergent to prevent bleaching the customized apparels.
• Use cool ironing and iron when the clothing is outside out. Place the item between two cloths to protect the cloth design.
• Place them in the washer with items sharing the same colour to avoid them getting stained by other clothes.
As you have seen from the above discussion, branded clothing is worth every coin you invest in making them. Invest time and creativity to ensure your brand's personality and interest are captured in your branded apparel. You achieve many benefits by having branded clothing and these are both internal and external. Contact us today to get the best deal for high-quality customized clothing.