Why choose promotional mugs for your business?
If you are looking for ways to raise the profile of your business and get your name out there, then there are many avenues which you can explore. In fact, there are so many options to choose from that often it can be an issue just knowing where to start. Promotional materials are a highly effective way to get your name in front of people and add value to their lives. A mug may just seem like a mug and a pen just a pen but when you actually analyse how much visibility these items give your business and brand then it is definitely worth including in your marketing strategy.
The benefits of promotional mugs
The mug is an extremely useful commodity. Imagine starting the day and opening the cupboard to find that you had no mugs! From that first coffee when you wake up in the morning, to the regular cups of tea drank throughout the day, all people, from all walks of life use them and rely on them. Whether it’s mum getting ready for the school run and then coming back for another cup of coffee or the tradesmen that has regular tea breaks throughout the day, there aren’t many people you can’t reach with this type of gift. Even those that are climbing mountains or camping can benefit. Whoever your audience, like a pen or a USB stick, the mug is something that is well used.
People remember the message
With all promotional merchandise, the key is to make sure that what you give adds value and that your message and branding is easy to recall or refer to. In fact, 47.1 % of people interviewed in a BPMA survey, said they recall the message best from a mug when compared to other items. While it is very much a subliminal message that doesn’t need to be recalled right now, there will come a time when your product or service is required which is when your promotional mugs serve their purpose.
Building relationships with your clients
It’s not all about product recall though, it is about building long-term relationships with your customers. If you want to reward a client for their loyalty or incentivise them to use you in the future, the little things that you do will go a long way to building a trusted partnership with your audience. By giving them something useful, you are one step ahead of your competitors. They may not need the message to be influenced by your products or services, the simple act of giving back to them may be all that it takes.
It’s not just a mug, it’s a lifestyle
In a world of mass consumption, it is important to explore and understand what it is that your audience is looking for. While a mug has many benefits, there is another step further that you can go to have a positive impact on your clients. It’s worth giving consideration to the type of promotional mugs that you offer. With such a keen focus on the environment than ever before, takeaway mugs and cups are being ditched in favour of the reusable ones. People’s passion for being environmentally conscious is growing and their motivation to do their bit is increasing. You can help them with this by giving them a reusable option that they can take to the Costa or Starbucks counter then even better. They lead busy lives and are always on the go so a mug that they can take with them, that keeps their drink warmer for longer is also a winner. Not to mention that it is also a key talking point when their friends or colleagues are admiring their mug.
Something with a long shelf life
The one standout thing about a reusable mug is its shelf life. While other promotional items like pens are always valuable, they don’t last forever unless they are refillable. The mug will go on for years if well looked after. It is taken out of the cupboard at regular intervals and can even be sat in the middle of the table at meetings – the mug is a constant. If it happens to have your marketing on it then you are on to something.
Going one step further
If you really want to stand out then there are many other options that you can try to make your mug not just a commodity but a talking point. Novelty mugs are always fun. Mugs that change colour with the heat, insulated mugs that attach to rucksacks with carabiners and plastic mugs and cups for outdoor events or children’s centres are also among the many items that you can choose to brand with your message. Then there’s the message and branding to consider. Colours are something to take into account – brand them with your company colours to make them instantly recognisable or choose to keep it plain and simple with just a website address. There are many options for the business owner to ensure that they achieve the ultimate benefits from their investment.
While business leaders and marketing managers are busy with their day to day duties and responsibilities, it is important to get the marketing right and executed as effectively as possible. Choosing an option that does the hard work for you while you get on with running the business is favourable for many. By investing in promotional products, it is a one-time job. You choose your mugs, you choose the colours and the message and then the rest will come in time. It’s one of those things that will continue to work hard for you, long after you have signed off on the final order.
For help and advice when it comes to choosing promotional mugs and the finer details of the message and branding, we have years of experience in helping businesses like yours to make the process much easier. Take a look at our extensive range of promotional mugs and then get in touch to discuss your options.